Best Video Editing Software For Bloggers (in 2025)

[Shamim]

9 Best Video Editing Software For Bloggers (in 2025)
Ankit Singla Master Blogging
by Ankit Singla

Sep 22, 2023
Disclosure: We’re reader-supported. When you buy through links on our site, we earn a commission at no cost to you.

Ready to level up your blogging strategy with video content?

You’ll need an awesome video creation tool for that.

In this post, I compiled the top nine video editing software for bloggers.

Let’s cut to the chase.

MY TOP Pick
movavi video editor
Movavi

Movavi is a tad ahead of the competition in terms of price, features, user-friendliness, and overall app performance. Use its lineup of templates, advanced audio controls, image editing tools, transition effects, stickers, stock assets, and more to create eye-popping videos in no time.

TRY MOVAVI
The Benefits of Video Content in Blogging
Videos continue to dominate the content marketing landscape, and it’s not hard to see why.

Here are some of the top reasons why you need to incorporate videos into your blogging strategy:

1. Provide a better learning experience for your audience
Video content makes it easier to digest technical information—from DIY projects and software tutorials.

Jeff Geerling, for example, regularly publishes YouTube content and embeds them in his blog posts. The video usually explains the topic, highlights key takeaways, or shows step-by-step instructions while the article elaborates on crucial details.

Video embedded in a blog post by Jeff Geerling.
2. Get your target audience’s attention
Video has become the internet’s favorite content format, be it short-form videos on Instagram or full-length tutorials on YouTube.

Statistics show that people spend an average of 17 hours per week watching videos online. Without videos in your blogging strategy, you’ll miss out on a lot of attention from your target audience.

Statista infographic of time spent on the internet watching videos.
I, myself, publish YouTube videos to generate hundreds of thousands of views and raise brand awareness for my own blog. It’s all about targeting topics that your audience wants to learn and providing just enough value to pique their interest—driving them straight to your website.

Video on Master Blogging channel on YouTube.
3. Maximize your blogging profits
Apart from grabbing attention, videos are highly effective in converting viewers into paying customers.

Data from Wyzowl shows that 92% of marketers are happy with the ROI of their video marketing efforts. This boils down to video content’s ability to trigger specific emotions, quickly highlight product features, and put viewers in a buying mood.

Infographic explaining ROI of video content.
Remember, you don’t need your own products to generate sales with video content.

KeebNews, for example, embeds keyboard review videos in their blog posts to generate affiliate sales. Their video highlights the details that potential customers want to see, while the article contains technical information and their affiliate links.

KeebNews video review.
4. Build your social media presence
Publishing simple videos on social media is a surefire way to phone number data garner engagement, gain followers, and skyrocket your social media presence.

According to The 2023 Content Benchmarks Report by Sprout Social, 66% of social media users find short-form videos engaging, whereas 37% think the same for live videos. The best part is, these are among the easiest and cheapest video formats to produce.

Infographic of top content types on social media.
As an example, travel blogger Matthew Kepnes—AKA “Nomadic Matt”—leverages video sharing on platforms like YouTube to bring more views to his blog. Lately, however, he focuses on Instagram Reels to garner thousands of views without spending days putting together long-form videos.

Nomadic Matt's Instagram Reels.
5. Video content is easier than ever to create
Another reason why video content is great for today’s bloggers is how easy it is to make them nowadays.

Most modern smartphones are capable enough of capturing high-quality footage. In addition, social media websites also have native video editing features that can help anyone publish captivating clips.

Of course, powerful video creation tools are more accessible now than ever—not just in terms of price, but also in usability.

According to Wyzowl’s Video Marketing Statistics 2023, 41% of first-time video marketers found it easy to create video content in-house.

Infographic showing reasons for first time video marketers.
Types of Video Content for Bloggers
Not sure how to incorporate video content into your blogging strategy?

Below are some ideas that will get your creative juices flowing:

Introduction videos: If your goal is to engage and encourage your audience to read a blog post, an introduction video works wonders. Focus on introducing the topic, explaining a relevant concept, sharing the results, or mentioning pain points to draw readers in.
Tutorial and how-to videos: Videos packed with valuable information, such as step-by-step instructions, can generate a lot of engagement on social media and video-sharing sites like YouTube. They can also be embedded in blog posts that cover a much broader topic, like pillar posts and “ultimate guides.”
Faceless videos using stock footage: Use stock video clips to easily create short-form videos with a simple voiceover. This video format works great when sharing quick tips or hacks related to your niche.
Product reviews and demos: Although video reviews require more preparation and effort to create, they’re effective in generating conversions. This is useful if you’re affiliate marketing or promoting your own product.
Interviews and discussions: Interview videos with experts, influencers, and industry leaders can capture a large audience, especially if you invite someone popular. You can use a virtual conferencing tool to simplify the logistics involved with this video content strategy.
Animated explanations: Explainer videos are easy to create and even easier to consume for online viewers. Modern video editing apps provide templates and drag-and-drop tools to help you build animated explainers in no time.
Behind-the-scenes content: Another perfect format for short-form videos is “behind-the-scenes” content. Some ideas include giving your followers a tour of your office and sharing your daily routines.
Travel and exploration videos: Visual content is a must for travel bloggers who are new to the competition. Well-made exploration videos, in particular, will help you get views and win followers on platforms like YouTube, Instagram, and TikTok.
Event coverage: Attending (or hosting) events is a golden opportunity to generate unique, evergreen video content for your blog. Events can also be covered and broadcasted live, which drives up engagement through live audience interactions and FOMO (Fear Of Missing Out).
Ad videos: Despite their reputation, video ads are highly effective in raising brand awareness and generating blog traffic. Video ads are also easy to produce—thanks to numerou